About Misalignment

Misalignment exists because the world doesn’t move forward by lining up perfectly.

Progress happens when ideas clash, when expectations break, and when people are willing to sit in the discomfort of doing things differently. We’re here for that space—the gap between what is and what could be.

At misalignment.net, we explore, build, and support work that challenges default thinking. Whether that’s through strategy, creative work, technology, research, or ideas that don’t fit neatly into a category, our focus is simple: question the alignment everyone else accepts.

Why “Misalignment”?

Alignment is comfortable. Misalignment is honest.

Most systems—business, culture, technology, identity—are held together by assumptions that rarely get questioned. We believe meaningful change starts when those assumptions are pulled apart and examined.

Misalignment isn’t chaos for its own sake. It’s intentional tension. It’s the friction that reveals better answers.

What We Do

Misalignment is a platform and practice built around:

  • Critical thinking over consensus

  • Original ideas over recycled trends

  • Depth over surface-level solutions

Depending on the project, that can look like:

  • Developing unconventional strategies

  • Creating thoughtful digital products or content

  • Exploring emerging ideas at the edges of culture and tech

  • Supporting people and organizations that don’t fit standard molds

If it feels slightly uncomfortable—but deeply honest—you’re probably in the right place.

Who It’s For

Misalignment is for:

  • Builders who don’t want default solutions

  • Creatives who feel out of step with the mainstream

  • Thinkers who question the systems they work inside

  • Anyone who’s been told to “just align” and knew that wasn’t the answer

You don’t need to have everything figured out. You need to be willing to ask better questions.

How We Work

We don’t believe in rigid frameworks or one-size-fits-all philosophies. Every project, idea, or collaboration starts with listening, questioning, and pulling threads until something real emerges.

Our principles:

  • Curiosity before certainty

  • Clarity over noise

  • Integrity over optics

  • Progress over polish

The Bigger Picture

Misalignment isn’t about being different for attention. It’s about being accurate—even when accuracy breaks symmetry.

We’re here to explore the edges, challenge the defaults, and build things that make sense because they don’t align with outdated rules.

Welcome to Misalignment.
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